• Soft Bras
    Size
    Underbust
    Bust
    Cups
    XS
    26.5-27.5"
    28.5-31.5"
    A
    S
    28-29"
    31.5-34.5"
    A-B
    S+
    28-29"
    34-36"
    C-D
    M
    30-31"
    34-36"
    B-C
    M+
    30-31"
    36.5-38.5"
    D-E
    L
    32-34"
    35.5-38.5"
    B-C
    L+
    32-34"
    39-42"
    D-E
    XL
    35-37"
    39-42"
    C-D
    XL+
    35-37"
    42.5-46.5"
    E-F
    2XL
    38-41"
    43-46"
    C-D
    2XL+
    38-41"
    47-51"
    E-F
    3XL+
    42-45"
    51-55"
    F

    Sizing Tips:

    • "+" indicates accommodation of larger cup sizes
    • If between sizes, we recommend sizing up
    • If you have a larger cup than indicated with the underbust, size up
Size
Underbust
Bust
Cups
XS
26.5-27.5"
28.5-31.5"
A
S
28-29"
31.5-34.5"
A-B
S+
28-29"
34-36"
C-D
M
30-31"
34-36"
B-C
M+
30-31"
36.5-38.5"
D-E
L
32-34"
35.5-38.5"
B-C
L+
32-34"
39-42"
D-E
XL
35-37"
39-42"
C-D
XL+
35-37"
42.5-46.5"
E-F
2XL
38-41"
43-46"
C-D
2XL+
38-41"
47-51"
E-F
3XL+
42-45"
51-55"
F

Sizing Tips:

  • "+" indicates accommodation of larger cup sizes
  • If between sizes, we recommend sizing up
  • If you have a larger cup than indicated with the underbust, size up

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Organic Cotton Keyhole Soft Bra in Aurora

Hannah is a 36D, wearing a Subset L

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4.3
Rated 4.3 out of 5 stars
924 Reviews
EXCHANGE ONLY

Organic Cotton
Keyhole Soft Bra

Any 2 soft bras for $115
$62 for 1
  • Scoop shape with keyhole
  • Medium support
  • Adjustable band + straps
Size:
More Cup Room

Color:

Core
Limited
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+

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Free Shipping on U.S. Orders Over $75

Ships in 1 to 2 Business Days

Easy-to-use online Returns Portal

Made with Organic
Cotton

Breathable and
Moisture-Wicking

Recyclable through
Subset's Program

Eco-Friendly and Sustainable Materials

Complete The Set
Organic Cotton High-Rise Brief in Carbon
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Organic Cotton High-Rise Brief in Carbon
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Organic Cotton High-Rise Brief in Marine
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Organic Cotton High-Rise Brief in Marine
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Organic Cotton Low-Rise Brief in Cacao
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Organic Cotton Low-Rise Brief in Cacao
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Organic Cotton Mid-Rise Shortie in Spice
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Organic Cotton Mid-Rise Shortie in Spice
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Organic Cotton Wide-Leg Pant in Stone
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L
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Organic Cotton Wide-Leg Pant in Stone
$60 $120
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Organic Cotton Mid-Rise Thong in Wheat
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M
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3XL
Organic Cotton Mid-Rise Thong in Wheat
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Organic Cotton Mid-Rise Hipster in Quartz
XS
S
M
L
XL
2XL
Organic Cotton Mid-Rise Hipster in Quartz
$20
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Organic Cotton Wide-Leg Pant in Garnet
XS
S
M
L
XL
2XL
Organic Cotton Wide-Leg Pant in Garnet
$60 $120
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Organic Cotton Low-Rise Bikini in Carbon (No Leg Elastic)
2XS
XS
S
M
L
XL
2XL
3XL
Organic Cotton Low-Rise Bikini in Carbon (No Leg Elastic)
$10 $20
Select Size
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Organic Cotton Low-Rise Bikini in Marine
XS
S
M
L
XL
2XL
3XL
Organic Cotton Low-Rise Bikini in Marine
$20
Select Size
More colors
Organic Cotton Mid-Rise Thong in Cacao
XS
S
M
L
XL
2XL
3XL
Organic Cotton Mid-Rise Thong in Cacao
$20
Select Size
More colors
Organic Cotton Mid-Rise Bikini in Spice
2XS
XS
S
M
L
XL
2XL
3XL
Organic Cotton Mid-Rise Bikini in Spice
$20
Select Size
More colors
Organic Cotton High-Rise Brief in Stone
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton High-Rise Brief in Stone
$20
Select Size
More colors
Organic Cotton High-Rise Brief in Wheat
2XS
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton High-Rise Brief in Wheat
$20
Select Size
More colors
Organic Cotton Low-Rise Thong in Quartz
XS
S
M
L
XL
2XL
Organic Cotton Low-Rise Thong in Quartz
$20
Select Size
More colors
Organic Cotton Mid-Rise Shortie in Aurora
XS
S
M
L
XL
2XL
3XL
4XL
Organic Cotton Mid-Rise Shortie in Aurora
$10 $20
Select Size
More colors
Organic Cotton Keyhole Soft Bra
-
+
  • Description
    Redesigned with your feedback in mind, the New Keyhole Soft Bra improves upon the original style with even more structure and expanded cup sizes. Combining the softness of a bralette with the strength of an underwire, this wireless organic cotton bra will support you all day long. With a Keyhole cut-out that brings a bit of interest to the classic scoop shape, its a bra so comfortable you'll forget you're wearing it.
  • Fit Details

    Cut: Moderate
    Support: Medium
    Adjustability: Band & Straps 

    • Partial chest coverage with flattering Scoop shape
    • Good hold from darted, double-lined cups, giving lift without bulk
    • 3-row hook & eye closure at back for adjustability
    • Adjustable shoulder straps
    • 2 size ranges based on cup volume
  • Materials & Care

    Fabric: 95% Certified Organic Cotton, 5% Elastane
    Straps: 70% Recycled Polyester, 30% Spandex
    Hardware: Recycled Zinc & Alloy 
    Band: 100% Recycled Polyester & Natural Rubber
    Closure: 78% Regenerated Nylon, 22% Elastane

    Wash in cold water and hang dry to save energy and extend the life of your bra. Earth-friendly detergents are highly recommended.

  • Shipping & Returns

    Shipping

    • Free shipping on US orders over $75
    • US Flat Rate shipping of $5 or $8, depending on order size
    • Carbon-Neutral shipping

    Returns

    • First Pair Guarantee on all underwear
    • Free exchanges and returns to store credit
    • Returns to refund with a $8 return shipping fee
    • Pre-paid shipping labels provided to US orders 
    • Easy-to-use online Returns Portal

    For more information on shipping, returns, & international orders swing by our FAQs

  • Impact

    This Product's Impact

    1.8 kg of emissions offset

    275.1 glasses of drinking water saved

    6.8 sq ft of land saved from pesticides

  • End of Life

    We take responsibility for the full lifecycle of our products, but we don’t stop there. We started the world’s first intimates Recycling Program to divert items from any brand, Subset or not.

    At the end of this product's life, you can recycle it here.

Redesigned with your feedback in mind, the New Keyhole Soft Bra improves upon the original style with even more structure and expanded cup sizes. Combining the softness of a bralette with the strength of an underwire, this wireless organic cotton bra will support you all day long. With a Keyhole cut-out that brings a bit of interest to the classic scoop shape, its a bra so comfortable you'll forget you're wearing it.
Description
Redesigned with your feedback in mind, the New Keyhole Soft Bra improves upon the original style with even more structure and expanded cup sizes. Combining the softness of a bralette with the strength of an underwire, this wireless organic cotton bra will support you all day long. With a Keyhole cut-out that brings a bit of interest to the classic scoop shape, its a bra so comfortable you'll forget you're wearing it.
Fit Details

Cut: Moderate
Support: Medium
Adjustability: Band & Straps 

  • Partial chest coverage with flattering Scoop shape
  • Good hold from darted, double-lined cups, giving lift without bulk
  • 3-row hook & eye closure at back for adjustability
  • Adjustable shoulder straps
  • 2 size ranges based on cup volume
Materials & Care

Fabric: 95% Certified Organic Cotton, 5% Elastane
Straps: 70% Recycled Polyester, 30% Spandex
Hardware: Recycled Zinc & Alloy 
Band: 100% Recycled Polyester & Natural Rubber
Closure: 78% Regenerated Nylon, 22% Elastane

Wash in cold water and hang dry to save energy and extend the life of your bra. Earth-friendly detergents are highly recommended.

Shipping & Returns

Shipping

  • Free shipping on US orders over $75
  • US Flat Rate shipping of $5 or $8, depending on order size
  • Carbon-Neutral shipping

Returns

  • First Pair Guarantee on all underwear
  • Free exchanges and returns to store credit
  • Returns to refund with a $8 return shipping fee
  • Pre-paid shipping labels provided to US orders 
  • Easy-to-use online Returns Portal

For more information on shipping, returns, & international orders swing by our FAQs

Impact

This Product's Impact

1.8 kg of emissions offset

275.1 glasses of drinking water saved

6.8 sq ft of land saved from pesticides

End of Life

We take responsibility for the full lifecycle of our products, but we don’t stop there. We started the world’s first intimates Recycling Program to divert items from any brand, Subset or not.

At the end of this product's life, you can recycle it here.

Shop the Look

Organic Cotton Keyhole Soft Bra in Carbon
Organic Cotton Keyhole Soft Bra in Carbon
Organic Cotton Mid-Rise Bikini in Carbon
Organic Cotton Mid-Rise Bikini in Carbon

Committed to organic cotton excellence

Fit First

First layers that are built for body and easy on the earth - because you deserve a drawer full of faultless essentials that are compromise-free.

Certified Sustainable

Organic cotton’s growth, harvest, and manufacturing processes are safe for farm and factory workers and are kind on Earth’s water and land.

Fair Trade

Our factories are Fair Trade certified to ensure everyone involved in the making of our products is treated with the respect and care they deserve.

Free Returns

Carbon-neutral shipping

Easy Exchanges

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Free Exchanges, Easy Returns
Shop now and swap sizes & styles risk-free.
Free Exchanges, Easy Returns
Shop now and swap sizes & styles risk-free.
Free Exchanges, Easy Returns
Shop now and swap sizes & styles risk-free.
Free Exchanges, Easy Returns

Reviews

4.3
Rated 4.3 out of 5 stars
Based on 924 reviews
81%would recommend these products
Write a Review (Opens in a new window)
924 reviews
  • Renee V.
    Flag of United States
    Verified Buyer
    Reviewing
    Organic Cotton Keyhole Soft Bra in Carbon
    I recommend this product
    Age Range 65+
    Size Purchased M
    I usually wear 34, C
    Rated 5 out of 5 stars
    4 minutes ago
    Love this bra

    The fact that it’s organic cotton sells itself, but the comfort that I experience wearing this bra is amazing. I would highly recommend this to anyone who is looking for comfort and clean material.

    FitRated 0.0 on a scale of minus 2 to 2
    ComfortRated 0.0 on a scale of minus 2 to 2
    SupportRated 0.0 on a scale of minus 2 to 2
    Was this helpful?
  • Shelby L.
    Verified Buyer
    Reviewing
    Organic Cotton Keyhole Soft Bra in Stone
    I recommend this product
    Rated 5 out of 5 stars
    3 days ago
    LOVE!

    I’m shocked by how much I love this bra. In the process of slowly transitioning my undergarments to non-toxic materials, I was ordering underwear from subset and figured I might as well try a bra too. I did not expect to like this bra as much as I do, as typically I would prefer something with some thin padding for more coverage. This one is thick enough with two layers and fits so well that I don’t mind the lack of padding. It is so comfortable and has quickly become my favorite bra. I already ordered two more.

    Was this helpful?
  • Tammy S.
    Flag of United States
    Verified Buyer
    Reviewing
    Organic Cotton Keyhole Soft Bra in Carbon
    I recommend this product
    Age Range 55-64
    Size Purchased L
    I usually wear 34, D
    Rated 5 out of 5 stars
    3 weeks ago
    Super Comfy bra

    I was so happy to find these! Trying to live a healthier life and paying attention to the materials in all my clothes including bras and panties. This bra is so comfortable. No wire digging into skin and no toxic chemicals being pressed into my skin. Thank you, Subset!

    FitRated 0.0 on a scale of minus 2 to 2
    ComfortRated 0.0 on a scale of minus 2 to 2
    SupportRated 0.0 on a scale of minus 2 to 2
    Was this helpful?
  • Lan H. W.
    Verified Buyer
    Reviewing
    Organic Cotton Keyhole Soft Bra in Stone
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    First-time customer

    I plan to make more purchases in the future!

    Was this helpful?
  • Nicole F.
    Flag of United States
    Verified Buyer
    Reviewing
    Organic Cotton Keyhole Soft Bra in Cacao
    I recommend this product
    Age Range 25-34
    Size Purchased XL
    I usually wear 40, D, 38
    Rated 5 out of 5 stars
    1 month ago
    Very comfy

    I should have sized up on the bra, but I went based on the size guide. Even still this bra was comfortable, which is something I cannot say for other bras I’ve purchased in the wrong size. It’s soft, delicate, and I looked forward to putting it on.

    FitRated -1.0 on a scale of minus 2 to 2
    ComfortRated 1.0 on a scale of minus 2 to 2
    SupportRated -1.0 on a scale of minus 2 to 2
    Was this helpful?

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